Who Is This Book For?
Are you planning to start a business, grow an existing business, or start a nonprofit? Wherever you are in your journey, you have a need to develop the knowledge and plans to guide you to a successful business operation. While this learning and planning process takes many forms, shapes, and levels of intensity, it is all considered part of the business planning process.
If you are in any of the above stages with your business, this book is written for you. It is for entrepreneurs who are thinking of starting a small business or nonprofit, and for small business owners who want to grow an existing business or solve an operating problem. This book will also help if you are looking for assurance that you are headed in the right direction, seeking help with a section of your business plan that you do not understand, feeling that a section of your business plan is not robust enough and want pointers, or wanting to learn where and how to apply for funding. Entrepreneurs should always surround themselves with mentors and advisors, so you will also find ideas on where to find these valuable resources.